The Confidence Code: How to Charge What You’re Worth (and Stop Undervaluing Yourself)

Nov 2

Let’s be real — pricing your services can be one of the hardest parts of running your business. Whether you’re a coach, creative, consultant, or service provider, putting a dollar amount on your value can feel… personal.

You might wonder:

“Will people actually pay this?”
“What if I’m charging too much?”
“What if I lose clients?”

But here’s the truth: undercharging doesn’t just hurt your bank account — it hurts your confidence.

Why You’re Probably Undervaluing Yourself

Most entrepreneurs start by pricing based on what feels comfortable — not what’s profitable. It’s easy to fall into the trap of:

Comparing yourself to others in your industry
Wanting to be “affordable” for everyone
Feeling imposter syndrome about your experience or background

But here’s a mindset shift: People don’t pay you for your time — they pay you for your transformation.

You’re not just selling a product or a service. You’re selling the years of experience, trial and error, insights, and creativity that got you here.

The Pricing Confidence Formula

Let’s break down a simple way to determine your pricing using what I call the Confidence Code Formula:

1️⃣ Start with your ideal annual income.
Ask yourself: how much do you want to actually earn this year — not just survive, but thrive?
Example: $120,000 per year.

2️⃣ Divide by how many months you want to work.
Example: $120,000 ÷ 12 = $10,000 per month.

3️⃣ Decide how many clients or projects you want to take on each month.
Example: 5 clients → $10,000 ÷ 5 = $2,000 per client.

That’s your base pricing floor — not your ceiling.

Now adjust for:

Experience: Add 10–20% if you have proven results or years in your field.
Transformation: Add 15–25% if your work produces measurable outcomes (ROI, visibility, confidence, etc.).
Demand: Add another 10% when you’re booked out or turning clients away.

💡 Pro Tip: If you’re getting yeses too easily, you’re priced too low.

Shifting from “I Can’t” to “I Deserve”

Your pricing is a reflection of your belief in your value — not just your business math.
When you raise your prices, you raise your standards. You attract clients who:

Respect your time
Value your expertise
Show up and do the work

And when you operate from that place, your energy shifts. Your work feels lighter, your confidence grows, and your business finally feels aligned.

Your Action Step: Calculate Your Confidence Price

Write down the following:

Your income goals
Your capacity
Your profit margin
And your true worth price

This isn’t about charging just to charge more — it’s about aligning your pricing with the value and transformation you bring.

Final Thoughts

Remember: people don’t hire the cheapest option — they hire the one who makes them feel the most confident in the outcome.

You are that person.
You are that business.
And you are absolutely worth it. 💖

Tracy Davis